“A great coach can lead you to a place where you don’t need him any more.”
Why Should You Hire A Coach?
To Improve
Your Performance
You’ll get better results - A coach will give you the right training sessions and advice on other aspects like nutrition and psychology.
To Motivate
You
You’re more likely to stay on track and achieve your goals- A coach will motivate you and hold you accountable to complete your training.
To Get Results
Quicker and Easier
You don’t have to spend time and effort figuring out what’s best - Coaches know how to use confusing and conflicting advice.
Why Should You Choose Me as Your Coach?
What makes me different from other coaches?
Experienced
Over 10 years experience - In ultra-running and Ironman triathlons
Coached many athletes - with different goals
Still Racing Competitively - Recent wins at 100 mile, 100km, marathons and others. So I’m constantly testing new methods
Thorough
Very Structured Approach - To training plans and race preparation
Detailed Training Sessions - Explaining ‘what’ the sessions are, and ‘why’ you’re doing them
Detailed Post-Session Notes - So you know exactly what to focus on after our calls
Flexible and Open
Tailored Plans - Based on your individual history, goals and lifestyle
Regular Communication - As much communication as you like
Wide variety of communications - Including phone calls, emails, text, WhatsApp and any others
FREE when you take a monthly plan.
£49 payment required up front - This will be taken off your first month’s payment.
What Are the Options and Prices for A Personalised Training Plan?
When you invest in a coach you’ll get great short and long term benefits.
You’ll get an individual training plan that is focused on achieving your current goal.
And you also get the long-term learnings that you can apply to your future training and racing too.
A coach is also a small cost compared to many of the other things that go towards training and racing - Race entry fees, kit, food, training races and many other parts.
I offer a variety of plans that will be suitable for your specific situation.
For prices in euros and dollars, please see the questions section at the bottom of this page.
Plus, do you fancy getting £25?
Then email me with someone who would benefit from a training plan.
If they take up a plan, you’ll get a £25 payment
£99 PER MONTH
when you pay for a plan up-front
£109 per month - when you pay monthly
FREE when you take a monthly plan.
£49 payment required up front - This will be taken off your first month’s payment.
£129 PER MONTH
when you pay for a plan up-front
£139 per month - when you pay monthly
FREE when you take a monthly plan.
£49 payment required up front - This will be taken off your first month’s payment.
£179 PER MONTH
when you pay for a plan up-front
£199 per month - when you pay monthly
FREE when you take a monthly plan.
£49 payment required up front - This will be taken off your first month’s payment.
Hear from the Athletes That I’ve Helped
Fábio Antunes
10km Personal Best/ Half Marathon Personal Best/ 7 Marathons in 7 Days in 7 Countries/ Madeira Island Ultra-Trail
I’ve worked with Fábio for a number of years helping him complete 10k PB’s all the way to multi-day races
“My experience with James as my running coach has been extraordinary. In a relatively short time, he has propelled my running journey to heights I never thought possible, enabling an incredible transformation that speaks volumes about his coaching prowess.
When I started working with James, I had ambitious goals that seemed almost unreachable. From running 7 marathons in 7 days across 7 countries to conquering the challenges of a 321km journey across Switzerland in just 6 days, James stood by me every step of the way. His expertise in creating tailored training plans became evident as he took my aspirations and turned them into structured, achievable milestones.
James's personalized approach goes far beyond training schedules. His guidance extends into areas like nutrition, race strategy, and mental strength, essential components for pushing my limits. His ability to adapt the plan to my progress and life's demands was crucial, ensuring I remained consistently on track.
One of my proudest achievements under James's mentorship has been breaking the sub-40 minute barrier for the 10k, a milestone I had previously considered a distant dream. With his guidance, I not only achieved a personal best in the half marathon but also successfully ventured into the realm of ultramarathons.
James's impact on my running journey shines brightest in my performance on longer distances. Taking on a challenging 115k race with over 7100 meters of elevation was a testament to both his coaching skills and my own growth as a runner.
Beyond the numbers and finish lines, James's unwavering support has instilled in me a newfound confidence and mental resilience.
If you're searching for a running coach who is as passionate about your goals as you are, James is your go-to coach. His coaching transcends physical training, embracing the holistic nature of the running experience. He's not just a coach; he's a mentor, a guide, and a partner in your journey towards becoming the best version of yourself.
James - I'm profoundly grateful for our journey together so far. Your guidance has been the cornerstone of my achievements, and I eagerly anticipate the new horizons we'll conquer together.”
suzanne halsey
Land’s End to John o’ Groats (1,032 miles across the UK), July 2023
I helped Suzanne run from Land’s End in Cornwall to John o’ Groats, Scotland across 31 days
“I sought James’s help with a very big challenge I had approaching! Lands End to John 0’Groats, the scenic route of 1032 miles and almost 90,000ft of elevation, running for 31 days, and 4 rest days. I have some experience with 100k races over 2 days, and some day ultras, but other than that I was more a marathon runner than anything else!
I literally had no idea of how to train for something of this magnitude and knew I would need help with all aspects and took some time to find someone that had the right experience to help me. After an initial call with James, I signed up to his coaching plan, and it was invaluable to me. The plan that he put together was so helpful and structured which really suits me, but flexible if it needed to be. Also, down to his own experience he was able to help me with nutritional advice, and strategies for if things got tricky during the run, and other general things aside of the actual running which was key, and he kept in touch during the event itself.
Having a coach helped keep me focused and on track, but also helped keep everything in perspective. I am delighted to say that I completed the challenge, it really was an incredible journey, and pretty life changing, and I feel that having James on board was a key part to that success, and would have no hesitation in recommending him to others (in fact already have to future participants) and without doubt would use him again for other challenges, which may already be in planning!
I’ll be back James. Thanks again”
Suzanne Halsey
Challenge Run Britannia 2023
ASHLEY ALLEN
First-time 100-Mile Runner - North Downs Way 100, August 2022
I coached Ashley to complete his first 100 mile ultra-race at the North Downs Way in 25:07:22
“I have worked with James for nearly 3 years, during which he has coached me for several long-distance running races including: London to Brighton, North Downs Way 100 and the Dragons Back Race.
James is an extremely accomplished runner in his own right, so understands what it takes to train and prepare for these types of events. From the outset it was clear that James has a real passion for running and helping people achieve their running goals. He was meticulous in his approach to formulating a bespoke plan to help me tackle these events and would constantly adjust the plan on a weekly basis to accommodate normal life.
In the run up to any event, James goes the extra mile in terms of making time for one-on-one calls to discuss race preparation, nutrition and race strategy and even made himself available during the races themselves.
If you are looking for a highly experienced running coach to help you achieve your goals (whatever they may be) then look no further, as James is as good as it gets and I look forward to working with him on more adventures in the future!”
Kevin Smith
First-time Ironman competitor - Barcelona, October 2019
I coached Kevin on his way to completing Barcelona Ironman in 14:28:38
“I was recommended to James from a colleague who had been worked with him to complete an Ironman.
Over a period of 9 months, he has inspired and coached me to be in a position where I’m on course to finish an Ironman.
James takes a genuine interest in understanding the goals from the outset to build a tailored and workable plan. Building the plan together has allowed us to push boundaries of what I believed was possible and forms the foundation of success.
With regular check-ins to understand how the training is going, it enables him as a coach to modify in line with my everyday commitments and requirements.
As part of these conversations, he is always asking great coaching questions to see how things can improve and then tailor the program to suit.
Under his tutoring, there have been significant gains across all aspects of my training. I’m regularly setting personal bests both in time and distance and feel stronger and fitter than I’ve ever been before.
James advises not only on the physical requirement of completing the Ironman but also the psychological and nutrition elements too.
With such a high level of credibility coming from having ‘been there and done that’ it is reassuring that all guidance comes with personal knowledge and experience.
I can’t recommend James highly enough as a coach. I feel he takes a personal and genuine interest in my goals and has built a plan that will allow me to achieve them.”
MAX DONALDSON
First-Time Marathon Runner - Brighton, April 2019
I coached Max on his way to smashing 4 hours at Brighton Marathon in April 2019 - His target was 4 hours, 30 minutes
“I signed up for the Brighton Marathon last October and came to James to help me get over the finishing line in April.
With little fitness and no prior running experience, James was excellent with my planning, preparation and nutrition.
I would strongly recommend him to anyone looking to achieve their goals for any endurance events.”
DARIO COLOMBO
First-Time 50-Mile and 100-Mile Ultra-Runner - Chester, March 2019 - Current athletes
I’ve helped Dario to complete his first 50-mile race in Chester. And we are training to complete his first 100 mile race.
“Since starting to work with James, we have worked on all aspects of running: training, race preparation, race strategy, mental attitude and nutrition.
James’s intervention has been invaluable and made an immense positive difference from day 1.
James is always positive, encouraging, supportive, always available, focused on the clients’ needs and has an immense experience as a runner.
I cannot thank James enough for that we achieved so far and cannot recommend him enough!”
JACK DONALDSON
First-Time Ironman Competitor - Vichy, August 2017
I coached Jack on his way to completing Vichy Ironman in 13:20:38
“James was amazing to work with and really helped me in my efforts to complete my Ironman.
His plans were easy to understand and he built them around my busy schedule.
Before the event, I couldn’t swim and had never run further than 5 miles. So without James’ coaching I wouldn’t have been able to start the Ironman, let alone finish!
I’d recommend James to anyone thinking of getting a coach”
What Happens After You Book A Call?
1) I’LL SEND YOU A QUESTIONNAIRE
I’ll send you a questionnaire so you can tell me about your history and goals.
This is so that we can make the most of our time on the one-on-one call.
2) WE’LL ARRANGE A CALL
The one-on-one call is an opportunity for me to understand your situation.
And for us both to work out if we would be a good fit for each other.
3) Set up
your plan
We’ll talk through what support you need and which plan is right for you.
You can change plans at any time and there’s a 14-day money-back guarantee.
FREE when you take a monthly plan.
£49 payment required up front - This will be taken off your first month’s payment.
A 14-Day No-Risk, Money-Back Guarantee
I’m fully confident that you’ll love my coaching plans.
But I also understand that it can be a big decision to take on a coach.
Which is why I offer a 14-day money-back guarantee.
If you take out a coaching plan, and you’re not happy in the first 14 days, just let me know and you’ll get a full refund.
What can be better? A chance to achieve your goals. And it’s at no-risk!
Do You Still Have A Question?
Then take a look through the Frequently Asked Questions (FAQ’s) below.
1) Why Should I Hire You As My Coach?
You will benefit from what I have learnt from over 10 years of competing in endurance events. Including winning multiple races from 5k to 100 mile events.
Plus, I have experience of training athletes with different goals and level of abilities.
This means that you will improve quicker and easier than if you had to go out and learn the training and racing techniques for yourself
My thorough style to creating your training plan also means that you will improve very quickly.
The plans that I create are detailed. And I explain the reasons ‘why’ I’m giving you specific advice. Rather than simply telling you ‘what’ to do.
Each meeting is followed up with thorough notes, which means you can easily refer back to what we’ve spoken about and advised. And you are completely clear about what you have to do next.
And I am open and flexible in how we communicate. It is up to you how often we make contact. And how we do it. Whether that’s via email, WhatApp, text, calls or anything else.
2) Do You Coach Athletes From Outside the UK?
Yes, absolutely!
All of the meetings I have with athletes are on the phone or via Skype. So you can do that from anywhere in the world!
3) How Often Can We Have Contact?
That’s completely up to you.
Most of the athletes I work with take the silver plan, which includes at least one call every two weeks.
But we often end up having more regular calls than that. Especially around key times, like races. Where we might have a weekly call for 2 - 3 weeks. This is to ensure you’re fully prepared for those key moments.
In between calls we can have very regular contact via email, text, WhatsApp or another form.
4) How Do You Decide What to Include in My Plan?
There are a number of factors that help me decide what to include.
First, you fill in a questionnaire that tells me about your goals, history and time to train. This forms the foundation of your training plan.
If you take a monthly training plan (bronze, silver or gold), then I make adaptations to it, based on how you’re performing, your lifestyle and a number of other things. This is completely flexible and means that your training plan is always relevant and up-to-date.
I use a blend of training approaches. depending on what your specific circumstances are - Including theories from Jack Daniels, Arthur Lydiard, Phil Maffetone and others. Plus I use my own experiences of what’s worked for me and for athletes that I’ve trained.
And because I’m still a competitive runner myself, I am constantly learning new methods and approaches from books, podcasts and a community of other runners.
It’s a lot of work to keep up with the latest theories and practises.
And that’s why it’s much quicker and easier for you. Because you don’t have to do the research!
5) How Do You Deliver Plans?
Training plans are usually stored in Google Sheets and shared between both of us. This is so that we can both see it easily and edit it.
I ask athletes to provide feedback how their training is going in the plan and Google Sheets means you can do that.
Although if you’d rather them delivered another way, I can accommodate for that.
6) What Do We Cover on Calls?
Anything that’s relevant for you.
We can usually cover a lot on a call. Especially if you provide some feedback on your training in the Google Sheets document beforehand.
There’s also a space in that document for topics that you’d like to cover next time. Which means I can come prepared to the meeting with answers.
As well as how your training and racing has gone since we last spoke, we can talk about: your upcoming training, nutrition, sports psychology techniques, race strategy, race preparation, kit and equipment and anything else.
7) What Are the Prices for the Different Plans?
There are 4 types of plan.
The bronze plan is a monthly payment of £109 (UK)/ $141 (US)/ €127 (Euros). This is reduced to the equivalent of £99 (UK)/ $128 (US)/ €115 (Euros) per month, if you pay for your entire plan upfront.
The silver plan is a monthly payment of £139 (UK)/ $180 (US)/ €162 (Euros). This is reduced to the equivalent of £129 (UK)/ $167 (US)/ €150 (Euros) per month, if you pay for your entire plan upfront.
The gold plan is a monthly payment of £199 (UK)/ $258 (US)/ €231 (Euros). This is reduced to the equivalent of £179 (UK)/ $232 (US)/ €208 (Euros) per month, if you pay for your entire plan upfront.
The one-off plan includes a one-off payment of £249 (UK)/ $319 (US)/ €279 (Euros).
To have an introductory call of between 60 - 90 minutes, there is a one-off payment of £49 (UK)/ $59 (US)/ €49 (Euros). If you take the bronze, silver or gold plan, you will get this back. And it will be taken off your first month’s payment.
8) How Do You Take Payment?
Payment is taken by bank transfer.
if you are paying on a monthly basis, you pay for the upcoming month 10 days in advance.
For example, if your plan started on 1st January, you would send payment by the 21st December.
9) What Happens with the One-Off Introductory Payment?
If you decide to have an introductory call, you will need to pay a one-off payment of £49 (UK)/ $59 (US)/ €49 (Euros).
You get that back if you take the Bronze, Silver or Gold training plan. So your first payment would be reduced by that amount.
10) What If I Change My Mind?
I am very confident that you will value my coaching service.
And it’s for that reason that I offer a 14-day money-back guarantee with the Bronze, Silver and Gold training plans. This is no questions asked.
Unfortunately I can’t offer the money-back guarantee on the one-off payment or for the one-off training plans.
11) My Company Has A Benefit That I Can Use For This Type of Thing. Do You Accept That?
In most situation, I can offer this. Although we’d have to talk about the specific benefit that you have.
12) I Know Someone Who Would Benefit From Your Coaching. Is There A Reward For Me To Refer Them?
Yes!
There is a £25 referral reward for anyone that recommends someone else to my coaching service and if they then take out a plan.
Either send them to this page to find out more or tell them to send me an email directly to James@JamesRunsFar.com.
Don’t forget to tell them that you recommended me!
13) I Still Have A Question. Where Can I Find Out More?
Simply send me an email to James@JamesRunsFar.com and I’ll be happy to help.
Are You Ready to Take Your Performance to the Next Level?
Then book in your one-on-one coaching call today. And let’s start working towards achieving your dreams!
FREE when you take a monthly plan.
£49 payment required up front - This will be taken off your first month’s payment.